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Home :: Writing and Speaking-Copywriting

Latest Copywriting Articles from Ezine Articles

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Writing and Speaking: Copywriting Articles from EzineArticles.com
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  1. 3 Golden Rules When Getting to Know Your Reader
     Do you really know who you are selling to? Every good copywriter has three golden rules to follow that will ensure that their marketing copy reaches out and touches every reader.
     Thu, 20 Nov 2008 14:40:55 -0600
  2. 12 Ways to Write a Good Subject Line
     Writing a Good Subject Line is to the Web what writing a good headline is to the Internt. You must grab your reader's attention right away or he'll pass you by. Learn some easy to implement tips on making your subject lines do their job: getting your email opened and read!
     Thu, 20 Nov 2008 12:59:57 -0600
  3. Don't Try and Sell on Every Page
     One of the biggest mistakes made by copywriters. Using offline experiences and concepts to improve your copywriting.
     Thu, 20 Nov 2008 09:21:37 -0600
  4. Why Outsourcing Your Online Article Writing is So Important
     Outsourcing articles allows professionals to promote your products for you. A skilled writer can ensure that your product or website is promoted in a way that will get you tons of additional traffic to your website.
     Wed, 19 Nov 2008 16:31:28 -0600
  5. Outsource Your Article Writing - Discover How to Go About Outsourcing Your Article Writing Needs
     The majority of business owner's time is spent building their business and managing their employees. That's why it's so important that businesses (online and offline) hire someone who has the competencies to write compelling, alluring, articles that get customers to buy.
     Wed, 19 Nov 2008 16:28:54 -0600
  6. The Secrets to Picking a Good Copywriting Agency
     Did you know that it is very possible to obtain quality content for your articles at very affordable rates? You will not be breaking any consumer rules, mind you.
     Wed, 19 Nov 2008 16:23:25 -0600
  7. Copywriting Services - Which of These 5 is Best For You? - And What You Need to Know About Them
     If you're looking to learn more about professional copywriting services, or to hire a professional freelance copywriter, this article will provide some guidance. Written by a professional direct-response copywriter, it discusses 5 types of copywriting services that the prospective client should consider. Though not all copywriting services are listed here, these 5 are the writer's best attempt to give you a representative picture of all the various types of copywriting services that are available to you.
     Wed, 19 Nov 2008 15:32:36 -0600
  8. Website Copywriting For Time Management (And Happy Clients)
     When entrepreneurs begin to enjoy business growth, they often encounter time management challenges. They feel overwhelmed as they juggle more projects, bigger jobs and more queries.
     Wed, 19 Nov 2008 15:02:32 -0600
  9. Lots of Information to Share? Prepare an Information Sandwich
     Do you have a complex or involved subject to explain? With time at a premium and the ability to communicate your message in a smaller window of opportunity than ever, the conciseness and clarity of your message are more important than ever. Try providing your read an "Information Sandwich," with the message put together in "small bites" that are easy for the reader to digest.
     Wed, 19 Nov 2008 14:58:53 -0600
  10. Introducing Objections to Increase Conversions
     How many times have you read a sales copy and thought... this is too good to be true? I'm sure you have. What do you do when you come across one of these offers? I'm pretty sure you bail. You see, most copywriters are too busy thinking up benefits of their product, they forgot about the flip side of the coin. The more benefits your product have, and the bigger those benefits are, the more skeptical people will be.
     Wed, 19 Nov 2008 14:30:47 -0600
  11. How to Identify a Professional Copywriter For Professional Copywriting Services
     If you're looking for a professional copywriter who can take your business to the next level, you've come to the right place. Before we get into this article, one thing to note when looking for a freelance copywriter is to consider finding a professional: someone who is more than "just a copywriter". It's a small distinction that can make a world of difference.
     Wed, 19 Nov 2008 13:40:07 -0600
  12. Utilizing Swipe Files - Among the Best Internet Marketing Strategies For Business Writing
     Swipe files can help you leverage your marketing communications by collecting, or swiping, the cream of the ideas from your competitors...and enhancing them with your own personal style. Establishing a swipe file system involves searching the internet for good copywriting relevant to your marketing purposes. Then, you identify the most useful internet marketers in your niche and study their writing samples.
     Wed, 19 Nov 2008 11:05:40 -0600
  13. Punctuation Refresher For Copywriters
     Every copywriter knows that punctuation is important; many follow the art of dotting I's and hyphening 'second-hand' with precision, whilst others simply accept that it's one of those things they're just going to have to learn. The difficulty isn't with punctuation itself, more the varying uses of it.
     Wed, 19 Nov 2008 11:03:04 -0600
  14. Three Keys to Great Soft Sell Copywriting That Sells
     Writing soft sell copy is one thing. Creating great soft sell copywriting is quite another. To advance your sales and grow your business with soft sell copywriting, sometimes known as soft topic copywriting, be sure to take these three keys very seriously.
     Wed, 19 Nov 2008 10:13:38 -0600
  15. Write Press Releases, Make an Easy $300 Each Week
     More and more people are beginning to realize that creating timely press releases are great ways to improve sales and grow their company. However, not every business knows just how to write an effective press release. A freelance writer that understands the structure of a simple press release can make an easy $300 each week creating press releases for companies that need them.
     Wed, 19 Nov 2008 08:36:20 -0600
  16. Earn $40 an Hour As a Writer
     If you're one of the many people who hates their jobs then I bet that you've spent quite a long time trying to search for ways to earn money by doing something that you actually enjoy. Thanks to the Internet this is actually easier than it has ever been! Thanks to the Internet it is now possible to do pretty much any job from the comfort of your own home.
     Wed, 19 Nov 2008 08:35:27 -0600
  17. Secrets of Good Copywriting
     Surely among the most effective content-driven marketing tool is a well-written blog that gets regularly updated on the website. But this is easier said than done...
     Tue, 18 Nov 2008 15:10:33 -0600
  18. Persuasive Catalog Copywriting Made Easy
     If you want to make your catalog copywriting blocks extremely persuasive and impressive to your clients, then this article will show you how. Check this out: The key to writing an effective catalog block is to simply take a walk through the senses. In other words, you want to put the product in the person's hands. You want them to feel it. You want them to smell it. You want them to taste it (especially if you're writing for a food catalog).
     Tue, 18 Nov 2008 14:49:10 -0600
  19. Copywriting Tips - How Important Are Graphics to Sales Copy?
     Years ago, I used to think that fancy graphics and headers were all you needed to sell a product online. After all, when you go to the store, that's usually all you see in front of you... whether it's cereal boxes or software boxes. But then one internet marketer showed me the truth... he displayed two sales letters side by side. One contained sales text and no graphics, the other contains graphics and no sales text. Which one do you think sold?
     Tue, 18 Nov 2008 13:59:28 -0600
  20. Copywriting Tips - What's the Most Important Thing?
     A question I get asked a lot is what's the most important part of copywriting. Tough question to answer. This article is going to make an attempt.
     Tue, 18 Nov 2008 11:40:55 -0600
  21. Six Easy Steps to Successful Advertising Copy
     Writing successful advertising copy doesn't have to be as hard as you might imagine. Here are six things you can do to make sure your advertising copy is the best it can be.
     Tue, 18 Nov 2008 11:03:59 -0600
  22. 6 Things You Need to Know If You're Writing Online
     As an online copywriter, I've come to realize that the web is a very different place to the offline world. After multiple failures I kind of caught up with the reasons why. And this realization played a crucial role in the success I'm enjoying now.
     Tue, 18 Nov 2008 10:37:36 -0600
  23. What is Copywriting? An Art and Science That Involves Writing Words to Promote Products
     What is Copywriting? Copywriting is one of the most essential elements of effective online marketing. What is copywriting? The use of words to promote a person, business, opinion, or idea...
     Tue, 18 Nov 2008 09:32:16 -0600
  24. Four Steps to Writing Copy That Sells
     Do you wish you could write compelling, effective sales letters, advertisements and articles that sell like crazy? Do you tell yourself that professional copywriters have a gift that you don't have? If you said yes, then there is good news. Simply follow the simple formula that the pros use and watch your sales increase. This article shows you how its done.
     Mon, 17 Nov 2008 15:42:17 -0600
  25. What's Hot in Copywriting
     Not every copywriter has people who they write for on a regular basis. There are some copywriters that go out looking for work and do the work on a project by project basis. But how do you know what people are looking for when you want to write articles? There are a few ways that you can find the right subjects for your articles.
     Mon, 17 Nov 2008 13:51:47 -0600
  26. A Review of the Netwriting Masters Course
     Find out the truth about the Netwriting Masters Course Internet Marketing System and see if it is right for you at this time. Please read our unbiased review of the Netwriting Masters Course Internet Marketing System.
     Mon, 17 Nov 2008 11:54:05 -0600
  27. Copywriting Technique 2 - Create Excitement in Readers
     Effective copywriting can make the difference in your sales. Be sure you know what makes or breaks an effective sales letter. Once reader attention is in place, the next step is to create excitement about your products and services.
     Mon, 17 Nov 2008 11:15:29 -0600
  28. Copywriting Technique 3 - Reasons For Response
     Effective copywriting can make the difference in your sales. Be sure you know what makes or breaks an effective sales letter. The main objective of generating a sales page is to sell a product or service. In order to become a success in our efforts, we need to produce a response from readers.
     Mon, 17 Nov 2008 11:15:18 -0600
  29. Copywriting Technique 4 - How to Attract Repeat Visitors
     Effective copywriting can make the difference in your sales. Be sure you know what makes or breaks an effective sales letter. Let's say the reader's attention is focused on your website and they are interested with excitement. You may have even received a response in the form of a purchase or lead. What's next?
     Mon, 17 Nov 2008 11:15:07 -0600
  30. What Not to Do When Copywriting
     There are pitfalls to avoid when writing copy for your website. Here are a few pointers to help you out.
     Mon, 17 Nov 2008 11:13:33 -0600
  31. 5 Keys to Great Copywriting
     Effective copywriting is essential in making your website sell. Here are some tips on how to write effectively for your webpages.
     Mon, 17 Nov 2008 11:13:00 -0600
  32. Copywriting Technique 1 - Gain Audience Attention
     Effective copywriting can make the difference in your sales. Be sure you know what makes or breaks an effective sales letter.
     Mon, 17 Nov 2008 11:12:33 -0600
  33. How to Find Out the Copywriting Agency That Stands Out?
     Finding the right copyright agency is not easy because of the overwhelming number of agencies that exists. Each will promise to deliver the best service but their success depends on many factors.
     Mon, 17 Nov 2008 08:29:16 -0600
  34. Writing For Money - Get Started Copywriting
     Want to make money copywriting? Copywriters make high incomes, and if you can write, chances are you can write copy. Here are four tips to help you to get started.
     Mon, 17 Nov 2008 08:02:15 -0600
  35. 6 Foolproof Ways to Unstick Stuck Writing and Thinking
     When it comes to writing copy, have you ever been stymied, stuck or and stumped? Here are my best techniques for moving from blank page and empty mind to great copy and effective communication.
     Sat, 15 Nov 2008 14:37:13 -0600
  36. All About Freelance Ghostwriting Jobs
     The term "ghostwriting" refers to writing for someone that you don't receive credit for. Famous people, for example, seldom write their own autobiographies. Instead, they hire a ghostwriter to tell their story for them.
     Fri, 14 Nov 2008 16:12:13 -0600
  37. Catalog Copywriting - How Many Ways Can You Say Great?
     Do you find the same words cropping up repeatedly in your catalog copy? Words like perfect, great, designed, style and provide? If so, then one of the hazards you face is that copy soon becomes predictable and can quickly lose consumer interest.
     Fri, 14 Nov 2008 13:50:42 -0600
  38. Solution For a Great Article - Expert Copywriting Companies
     Stuck with a difficult article to write but no one can help you? That might be the scene ten or twenty years ago, but these days, it is easier to find help. The developments in the World Wide Web have allowed a person to obtain help from another one who can be located to other parts of the world.
     Fri, 14 Nov 2008 11:57:02 -0600
  39. Copywriting Your Travel Experience
     How to best copywrite your travel experiences. Strategy for recording your travel through copywriting.
     Fri, 14 Nov 2008 11:25:05 -0600
  40. Why the Best Copywriting Secrets Irritate, Offend and Even Enrage People
     The following may be one of the most unusual copywriting secrets you will ever hear. Here's why: Last summer I wrote an ad for a high-selling self defense DVD series that was somewhat "controversial." In fact, when I let one of my friends read it, he got extremely mad and declared there is no way anyone would buy from this ad. As soon as I heard his anger, I was confident it would be a hit.
     Fri, 14 Nov 2008 09:03:29 -0600
  41. Copywriting Tips - 3 Super Tips For Getting Testimonials
     Want to get great testimonials for your sales letters? This article will give you three super tips to do just that.
     Fri, 14 Nov 2008 08:41:03 -0600
  42. Timing of Using Simple Copy to Generate Highest Sales
     You want to meet new customers at their level and go the extra mile to make their lives easier. You can do this by taking the hassle out of the shopping experience and guiding them to a great choice for them. They will appreciate the fact that you have made their lives easier and that the shopping experience was hassle-free.
     Fri, 14 Nov 2008 08:26:57 -0600
  43. How to Write Simple, Powerful Copy Online Part 2
     Sure, you may have any number of other products on your site, but if you know your visitors and their tastes, then they are relying on you to make their shopping experience as simple as if they had a virtual shopping assistant. They will want you to bring to their attention the best deal that they can get for the types of products that they are looking for. You should make the offer as simple as possible too. Online, that means you want to give them the option to pay instantaneously using credit cards or even Paypal. They should know that when they click the button to buy, they will be ....
     Fri, 14 Nov 2008 08:26:01 -0600
  44. How to Write Simple, Powerful Copy Online Part 1
     To implement this strategy review your copy to make sure it is easily understood. It shouldn't contain large or complicated words, but not read too childishly either. You can make those words sing by using stories, bullet points, or emotional cues to draw your reader in. It's not so much the words you use, but what you are saying with those words that will sell the product for you. And, of course, the content needs to be sure to be as uncomplicated as possible. Even if your product requires some series of steps to produce results, you will want to sum it up as quickly and briefly as possible to get the message across....
     Fri, 14 Nov 2008 08:25:43 -0600
  45. The Psychology of Writing Simple Copy Online
     People are generally lazy and/or lead very complicated lives that make them relish the opportunity to pick up something much simpler. Either way, people deeply appreciate the simplicity of offers that don't take too much effort to understand or overwhelm them with choices they don't have time to make. They would rather have someone else do the hard work for them and then they come in and just be able to sign on the dotted line. If you think about our modern day culture, this appreciation of simplicity grows more and more as our lives become overburdened with people trying to steal our time and attention every where we go.
     Fri, 14 Nov 2008 08:25:34 -0600
  46. Write Simple Copy For Maximum Sales Online
     You want to take a close look at the offer you are making. Is there anything about it that can confuse the potential buyer? Is there information in it that you need a specific degree to read? The only time you want to get so excessively technical is when your target audience is a grouping of technically talented people. Otherwise, seek to make the product and its features easy to understand and appreciate. Some Internet marketers make the mistake of making the offers themselves complicated by asking for one payment now, and then a different payment later - for the same product! So, for instance, they might say that to sign up for membership on a site is $25.00 setup fee, plus a $15/month subscription fee. While it may seem simple, people can get quickly turned off by two different fees or subscription prices. Try to keep your pricing standard so that when an upgrade is requested, the customer knows what they're paying for.
     Fri, 14 Nov 2008 08:25:09 -0600
  47. Embrace Simplicity When Writing Copy
     It can be a lot harder to write copy that is simple and easily understandable than it is to write complex copy. But, the rewards are worth it. You appeal to a need in most people to be met at their own level. If you talk down to them in tone, they will perceive the copy as condescending and lose interest. If you make it an exercise in grammar school reading, they will also feel slightly insulted or unappreciative.
     Fri, 14 Nov 2008 08:24:55 -0600
  48. Engage Your Prospects to Make More Sales Online
     Membership sites use this at times, especially if they are certifying sites. They will say that you can join up at a certain level if you have certain accomplishments under your belt. Obviously, it can't be an easy way to qualify or people everywhere would be certified under their program. So, they list the qualifications that people need to be accepted into the program at a particular level and be recognized as either a professional or a master or whatever. Of course, you have to pay for the privilege even though it was you doing the hard work.
     Fri, 14 Nov 2008 08:20:19 -0600
  49. Involve Your Sales Copy Readers to Get More Sales
     Another way to implement this strategy is to engage the reader in a human interest story with a moral or surprise ending. Sort of like when you were a child and you were told the story of Hansel and Gretal. There's an element of suspense in the story that makes you want to find out if they get eaten or not. What happens to them after all is said and done?
     Fri, 14 Nov 2008 08:20:09 -0600
  50. Use Surveys and Interaction to Increase Sales Conversion Rate
     For example, there are dating sites that make you take a personality test at the beginning to determine who you are most compatible with and then they match you based on the results. The test can be a little long and complicated, but it also offers the potential client a great feeling of satisfaction upon completing it. The interesting way to market this as a trigger is to offer it for free as a "free personality profile" for signing up to the site for a seven day free trial.
     Fri, 14 Nov 2008 08:19:10 -0600







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