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Home :: Marketing-Book Marketing

Latest Book Marketing Articles from Ezine Articles

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  1. A Marketing Neophyte Meets the World (Wide Web, That Is)
     I have a confession to make: I am a marketing neophyte. I have no idea what I'm doing; I'm just making it up as I go along.
     Mon, 05 Jan 2009 16:06:49 -0600
  2. Market Your Book Twice As Fast and Keep Up to 90% of the Profits Yourself
     By self publishing, you can earn more, and be able to market your own product in your own way. You can use publicity on your own to be able to market your book, and keep the profits yourself.
     Mon, 05 Jan 2009 15:09:21 -0600
  3. Best Place to Advertise Your Self-Published Book
     By choosing wisely the best place to advertise you can ensure success in your business. By understanding the principles of direct marketing you will not lose money, and can use your knowledge to figure out what type of media will work best for you. You will be able to sell your product and reach a wide audience.
     Mon, 05 Jan 2009 15:08:41 -0600
  4. Self Publishers Scream Bloody Murder
     You can make money by self-publishing, starting with a good idea, and some good publicity. By taking out an ad with a shocking headline, and grabbing the attention of all readers, you too can sell your product and begin your money making business.
     Mon, 05 Jan 2009 15:07:03 -0600
  5. The Biggest Blunder You Can Make When Publishing Your Book
     As a self published author, publicity is essential in becoming successful and creating attention. By using a great headline on a press release you can gain good publicity that will create word of mouth marketing for your product, all for free.
     Mon, 05 Jan 2009 15:04:05 -0600
  6. How to Market a Book Through Flyers - Top Ten Ways
     A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top 10 tips to make your flyer stand out from the crowd.
     Mon, 05 Jan 2009 13:04:24 -0600
  7. How to Turn a Ho-Hum eBook Into a Great eBook
     Let's face it: just about anyone can write and sell an ebook. But not all ebooks are created equal. Some are great and worth more than you pay for them and some just do not measure up to the price. How can you ensure that your ebook leaves your readers delighted and begging for more?
     Mon, 05 Jan 2009 10:24:18 -0600
  8. Instantly Boost Your Ebook Sales With an Ebook Cover Image
     It's important to represent your ebook with an image. When used correctly, quality ebook covers can double and even triple your ebook sales.
     Fri, 02 Jan 2009 15:39:24 -0600
  9. Talking Virtual Book Tours With Phyllis Zimbler Miller
     Your book has just been released and you're scrambling for ideas on how to market it. With so many alternatives, which do you choose?
     Wed, 31 Dec 2008 15:58:33 -0600
  10. Book Marketing - 3 Ways to Drive Sales Using an Effective Book Cover Design
     The cover of your book is a critical component of your book marketing strategy. It is the first impression people will have of your book and it may be the last. So it's essential that your book cover does more than convey your book's title.
     Mon, 29 Dec 2008 15:23:53 -0600
  11. Book Marketing - Make an Impact With Your Book Cover Design and Boost Your Book Sales
     Your book cover design plays a vital role in the marketing of your book and has several functions. In addition to the basics such as giving the title, ISBN number and price of your book, with respect to your book's potential, buyers and or readers your book cover serves to do many other things.
     Mon, 29 Dec 2008 13:21:42 -0600
  12. Incredible Ebook Affiliate Business Model Discussed - Ethical Debate Case Study
     There are several companies that make eBooks for others, allowing them to put their names on them. This is akin to writing a term-paper for a college student to turn in to the professor, the student did not write it and presenting it as his or her own for a grade. Perhaps you can see the problem here, and while we decry cheating in academia, it appears in the eBook business this is an acceptable practice?
     Sun, 28 Dec 2008 10:33:19 -0600
  13. How You Can Start in Magazine Publishing - NOW
     The world of magazine publishing is enormous. So much so, that there quite literally is an opportunity for everyone, no matter what your interests. There are currently around 10,450 different magazine titles in the UK.
     Fri, 26 Dec 2008 11:42:53 -0600
  14. Book Marketing - The Importance of Selecting a Great Book Title
     Authors often underestimate the power of a great book title to boost book sales or the power of a poor book title to have a negative impact on book sales. Here's a look at just how important your book title is.
     Fri, 26 Dec 2008 10:41:31 -0600
  15. Book Marketing - Use Public Speaking to Generate More Book Sales
     Bestselling authors use public speaking to promote their books. Are you incorporating public speaking into your book marketing strategy?
     Thu, 25 Dec 2008 10:43:58 -0600
  16. Becoming a Recognized Authority
     Successful authors, like successful parents, find ways to establish themselves as authority figures. And while I don't know how many books business maven Guy Kawasaki has sold, or how many children he has, but it is obvious the man knows how to build a quality platform.
     Tue, 23 Dec 2008 15:50:15 -0600
  17. How to Be a Good Exhibitor
     Why are you exhibiting? There are many reasons why people attend expos and conferences. It is important that you identify your expectations before attending the event.
     Tue, 23 Dec 2008 10:58:08 -0600
  18. 10 Key Strategies For a Good Book Publicity Campaign
     Getting publicity for your book can be difficult, but with planning and perseverance it can lead to a rewarding outcome. First of all, you must understand that there is a difference between advertising and publicity. Advertising is content you pay for (radio, television, newspaper, banner advertising, etc). Publicity on the other hand, refers to free content about you and your company that appears in the media. Publicity can be obtained in many ways and it usually has far more credibility than advertising.
     Tue, 23 Dec 2008 10:44:15 -0600
  19. African American Authors - Promote and Sell Your Self-Published Black Book
     Self publishing is wonderful! There is no middle-man between you and the cover designer, editor and layout people, you get your book to market sooner, have complete control, and keep all the profits for yourself! But you also shoulder the financial burden of all the up front expenses and sole responsibility for publishing and marketing your book. Avoid making the mistakes other first-time authors have made. Here are some great suggestions you can use to make your journey to published author an exciting and rewarding one.
     Tue, 23 Dec 2008 08:30:11 -0600
  20. How I Got My Book in a Celebrity Magazine's Hot Sheet!
     About 6 months before my book was published, I had this dream of getting listed as "Hot Book of the Week" in the Star Magazine "Hot Sheet." So, I made a phone call to the editor and told her about my book. She seemed pleasant enough, as I mentioned that several A list celebrities were mentioned in the book, as well as the fact that 15% of the proceeds would be going to the Breast Cancer Research Foundation.
     Mon, 22 Dec 2008 15:02:07 -0600
  21. How to Craft a Signature That Successfully Sells
     Creating your signature block takes a little time and thought but is well worth the effort. You can make multiple email signatures and store them in text files to add at the end of different types of emails, blogs, forums, or articles. If you wear different professional hats then you will want to custom tailor your signature for each audience.
     Mon, 22 Dec 2008 14:50:58 -0600
  22. 11 Items to Have in an Online Press Kit
     As an author of a recently or not so recently birthed book, you need a press kit to market you and your book. Your website needs to host a PR page that is easy to access and full of rich information. Here are the basic items your press kit should contain on your website...
     Mon, 22 Dec 2008 14:50:32 -0600
  23. The Number One Place to Promote Books
     Writers and published authors need to take advantage of the number one method of book selling-the Internet. The Internet is the greatest selling and marketing tool available to an author. There are many opportunities and different ways to do achieve this. Here are a few online marketing tips for new authors.
     Mon, 22 Dec 2008 14:41:20 -0600
  24. How to Create Your Own Book in Hours Instead of Months
     You do not have to be a writer in order to create a book and put it up for sale on eBay, amazon or anywhere else that you may want to sell it. As crazy as it may sound the above sentence is totally true. I am not talking here about getting someone else to sit and write your book for you.
     Mon, 22 Dec 2008 13:34:03 -0600
  25. Test the Waters Before You Write and Publish Your Next Book
     There are two extremes of niche book writing. On one end of the spectrum are the could-be authors. They come up with idea, but procrastinate and make excuses for never completing (or usually even starting) their manuscript. On the other end of the spectrum are the have-to-be authors. These writers blindly rush into their book project without ever taking the proper steps to ensure their manuscript will be well received.
     Wed, 17 Dec 2008 10:58:17 -0600
  26. Fund Your Self-Publishing Project by Taking Presales For Your Book
     There is no sweeter word to a self-publishing author than presales. Presales provide relief to the many expenses involved in publishing, including printing, marketing, purchasing office materials and dozens of little things here and there. Persistent authors are often able to sell enough advance copies of their books to start making a profit before ever stocking a single bookshelf.
     Wed, 17 Dec 2008 10:56:38 -0600
  27. How Writers Can Use Photos & Other Images Effectively When Self-Publishing Their Books
     Your book might be filled with prose that would make William Shakespeare blush, but you will be hard pressed to give copies away if your book's art looks cheap and unprofessional. Many authors elect to hire freelance graphic artists to handle their book's design and layout. That's a great way to go if you can afford it. Less well-endowed authors can save a few dollars by handling their basic design on their own with computer software such as Quark or Adobe InDesign. Whichever way you decide to go, here are some things to consider regarding your book's layout and design...
     Wed, 17 Dec 2008 10:45:03 -0600
  28. Offset Printing is Still the Way For Self-Publishing Authors to Maximize Book Profits
     Offset printing is often the choice of publishers who want to maximize their profits. The primary costs are in building the plates and loading the images into the machines. The more books you print, the less you pay per copy. The key to earning big dollars self-publishing is often as simple as finding an offset press that can give you high quality at a low price.
     Wed, 17 Dec 2008 10:36:11 -0600
  29. Research is Critical to All Types of Book Authors
     Researching is important to all types of authors. It doesn't matter whether you write how-to books, nonfiction, or fiction. Best-selling novelist John Grisham is a great example of a fiction writer who does his due diligence. Mr. Grisham travels all around the world learning about the cultures of the people and settings that go into his works. Because of his research, Mr. Grisham is able to accurately detail every bit of his stories. The amount of research you gather for your book is entirely up to you. Some writers like to research as they go, others like to stockpile mountains of data and keep only the best materials. Do what makes you most comfortable.
     Wed, 17 Dec 2008 10:35:28 -0600
  30. Maximize the Appeal of Your Niche Book When You Self-Publish
     You can broaden your book's appeal by squeezing as many names as you can into your book. If you can find the correct institution, group, club, team or organization to write about, you can cast a wide net and your book will be an assured niche success before you ever write a word.
     Wed, 17 Dec 2008 10:33:57 -0600
  31. Self Publishers Can Ensure Success With Right Allies
     Many niche publishers know what they want to write about, but they don't know where to start their marketing strategy. One of the best ways to establish your book's viability in the minds of your readers is by aligning yourself with the companies, charities, groups or clubs they trust. It's a lot like the Oprah factor only on a more down-to-earth level.
     Mon, 15 Dec 2008 14:00:26 -0600
  32. The How To's on Getting Published
     There is an enormous amount of advice available on the web about how to get published. So why add more? I think that the answer is that everybody's experience is different.
     Mon, 15 Dec 2008 13:24:12 -0600
  33. Book Marketing Simplified
     Lately I've been attracting questions from first time authors on how to get their books "out there". In other words, now that your book is done, how do you tell as many people as possible about it? Book marketing!
     Mon, 15 Dec 2008 11:47:17 -0600
  34. The Advantages and Disadvantages of Self Publishing
     Self publishing offers writers, especially not very famous ones; such as myself, a chance to get their work published by using their own money, which in essence comes down to somebody paying a publisher to publish his or her book. This creating a situation in which the publisher is left with little if any choice weather or not to publish the books they are paid to do so regardless of their quality of perhaps lack of which. All of this being in sharp contrast to before where, it was the publisher who decided which books got published or not and ...
     Fri, 12 Dec 2008 15:52:23 -0600
  35. Publication Format - Why is it Important?
     Articles discusses the importance of understanding publication format. Publishing format delineates who's responsible for the appearance, price, production and manufacturing of the book.
     Fri, 12 Dec 2008 14:49:40 -0600
  36. 5 Ways Christian Authors Sabotage Book Sales
     Self publishing has opened many doors for writers. One market that has grown tremendously is the Christian book market. Yet, many Christian authors stunt their own growth when they don't have to. Selling books is not difficult when you avoid these five mistakes.
     Thu, 11 Dec 2008 11:54:14 -0600
  37. Publishing a Book Can Make You a Winner!
     One business tool most entrepreneurs, consultants, managers and companies pass right by is their own published book. Certainly, if you have written and published a book, it's a pretty good bet that none of your competitors have done the same.
     Thu, 11 Dec 2008 10:53:15 -0600
  38. Book Cover Design - What to Look Out For When Publishing Over a Holiday - How to Plan Ahead!
     Fellow authors, the printing business traditionally closes down during Holidays as do most businesses. This can sometimes make or break choosing a printer. If you can determine when your writing, editing, proofing, cover and interior design production will be ready, then is a good time to check and be sure that there aren't any holidays that will interrupt the printing and binding process.
     Thu, 11 Dec 2008 08:18:19 -0600
  39. 3 Questions to Ask Before Writing Your Book That Will Influence Your Book Marketing Plan
     Many authors leave devising their book marketing plan until after their book is published. This is a grave mistake. How you plan to market your book will affect how you write and even publish your book.
     Wed, 10 Dec 2008 15:17:30 -0600
  40. Book Marketing - Questions to Ask Before You Write Your Book
     Deciding to write a book can be a big decision. Just getting the main content of your book is a major task in itself. However, writing your book is one thing, selling your book is another.
     Wed, 10 Dec 2008 13:54:41 -0600
  41. Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller
     Want to make your book a best-seller? Then speak. How to create visibility for your book using public speaking.
     Wed, 10 Dec 2008 10:58:37 -0600
  42. Find More Readers and Sell More Books by Choosing Titles That Speak Directly to Your Reader's Needs
     Do your book titles speak directly to your readers by identifying their goals or the tasks readers want to accomplish? The words in your book titles can play a major role in selling more books and finding more readers. In particular, verbs in book titles can describe your book's benefits, position your book relative to the competition, and add urgency to their purchase. There are two types of verbs you can use in titles: imperative verbs and gerunds (or "action" verbs). You can use either type of verb can be used in book titles that emphasize your book's benefits and compel immediate action.
     Tue, 09 Dec 2008 15:38:19 -0600
  43. Biggest Challenge Faced by New Authors of Non-Fiction Books
     If you're about to publish or have just published a non-fiction book one of the biggest challenges you'll face is simply how to sell your book and ideally sell it by the truckload. There are thousands of books being published each and every week.
     Tue, 09 Dec 2008 15:11:31 -0600
  44. Choose Book Titles Based on Metaphors to Sell More Books and Find More Readers
     Metaphors form the basis of titles of many successful books and book series. Titles based on well-chosen metaphors sell more books and find more readers. Metaphors are instantly recognizable and tell stories that prospective readers can instantly relate to. When you choose a metaphor-based title for your book, you're able to establish instant familiarity and position the books in the prospective reader's mind. Your book benefits from the reader's pre-existing responses to the metaphor. Titles based on metaphors have established profitable brands for their authors, brands that have lasted decades. In several cases, a single metaphor-based book title have evolved into brands that have extended into a series containing hundreds of individual titles.
     Tue, 09 Dec 2008 08:32:55 -0600
  45. How to Market a Book Through Flyers - Top Ten Ways
     A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top 10 tips to make your flyer stand out from the crowd.
     Mon, 08 Dec 2008 15:15:29 -0600
  46. Book Promotion - What Does a Publicist Do For an Author?
     You may be wondering, "Why do I need a publicist for my book?" Publicists do everything publishers once did for authors. More and more authors are hiring a publicist to help them find radio and TV spots, arrange press coverage, write press releases, obtain reviews, line up book signings, and place strategic ads in newspapers and magazines.
     Mon, 08 Dec 2008 13:48:40 -0600
  47. Graphic Design - Give Your Book the Best Look
     Why does a writer need a graphic designer? From designing your book cover, to laying out the inside pages, to having the perfect index created, there is no end to what a graphic designer can do for a writer. If you want to forge a path to your customer, a designer is a must-have.
     Mon, 08 Dec 2008 13:34:41 -0600
  48. Slowly We Turn, Step by Step
     When first hitting the book road I had the usual big plan to have my book in many bookstores. I quickly learned that to stay enthusiastic about the challenging selling process that I'd my plan needed a strong supportive strategy.
     Mon, 08 Dec 2008 13:30:04 -0600
  49. Self-Publishing Tips For Formatting a Book
     Thinking of self-publishing? Here are some tips about how to set up your book before sending your manuscript to a commercial printer.
     Mon, 08 Dec 2008 13:26:21 -0600
  50. There Has Never Been a Better Time to Self Publish Your Own Books
     If you've ever wanted to self publish your own book, there has never been a better time than now. The number of book sales in book stores is falling. More and more publishing companies are folding or no longer accepting manuscripts in at this volatile time. So why is this good news for self publishers?
     Mon, 08 Dec 2008 08:29:00 -0600







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